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The Production of “Hard Knock Life”

Hard Knock Life is one of those songs that comes on your ipod that you can’t skip even if you wanted to cus the beat just pulls you in… Jay says he recorded the whole song in like 5 minutes and 45 King says the beat was sampled from a record he found in a salvation army for 25 cents!

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23 February 2010 2 Comments

Kid Cudi x Bape Tee Release – Part 3

The finale… Cudi gets presented with his own exclusive tee and after the pandemonium of Cudi’s “jonas-brother” BillionaireBoysClub stampede we all simmered down back at the Bape store. Massive fans were still trying to get in and “raggge” .

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22 February 2010 0 Comments
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KPLTV with 88-Keys chopping up a beat!

KPLtv started a video series going behind the scenes of the art of chopping up beats and beat making with some talented artist. This is the first episode with our good ol’ buddy 88-Keys. He chops up some beats on a MPC 3000 he said he’s had since he was 15! wowzers.

KPLtv CHOP SUEY the beat conductor series featuring 88-keys from KPLtv on Vimeo.

Mmm… They should do Dot Da Genius next!

- Eva

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10 February 2010 3 Comments

Grammys 2010

GRAMMY 2010!  It was an honor to be apart of this occasion and now for me the bar has been set as far as the quality of music I will continue to produce.  It was an amazing experience being surrounded by industry peers and artists that I grew up listening to. [...]

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6 February 2010 1 Comment

(Video) Kid Cudi x BAPE Tee Release – Part 2

In part 2 of the Cudi x BAPE series the crew make there way over to a packed BBC store to join Pharrell and Jadakiss. Part 3 is coming this weekend. If you missed part 1, you can catch it here.

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5 February 2010 0 Comments
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